Row better. Get stronger. Be faster
Elite strength and conditioning, stroke clarity, and real support for rowers who've been missing all three.
It still astonishes me how sub-par most rowing strength and conditioning is — hard sessions that never actually touch the real weaknesses within your stroke.
Coaches who leave you more confused rather than with clarity on what you need to improve and how. And leaning too heavily into being selectors rather than coaches.
It's painful to watch motivated rowers pouring in hours of time and energy for barely any return.
It doesn't have to be that way.
Who is it for?
Beginners
Who are new to rowing and want to learn the right way from the start, build supportive habits and bypass common mistakes.
On-water rowers
looking to improve their training efficiency, technique and speed on the water.
Indoor rowers
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Club rowers
looking for greater support, systematic programming to enhance your progress within your club system.
Youth rowers
To focus more on building strength to be able to tolerate higher volumes and training demands as your rowing career progresses. This also gives you the best chance of rowing as well as possible by eliminating common weak areas as well reducing the risk of injury.
Masters
Looking to level up their training, tap into their potential and get the most from their time on the water.
Crossfit athletes
Looking to get the edge and improve their rowing technique, machine capacity and performance.
Why get more support?
Coaching quality varies massively within the sport of rowing and you can often leave a session more confused rather than having clarity on what you need to be doing to row better.
Cues like "relax", "rhythm", "hands away faster" and "straighten your back" all leave you feeling like you have no direction to actually improve your stroke.
After years of trial and error myself and having the incredible privilege of rowing with some of the best athletes in the world (Olympic gold and silver medalists Tom Ford and Jack Beaumont to name a few) I understand how good rowing actually feels, and having coached hundreds of athletes to improve and also work alongside some of the best strength and conditioning coaches in the world (Sika Strength) and achieve elite olympic lifting numbers myself (135kg snatch, 165kg clean and jerk and 250kg squat if you were interested), can apply this knowledge to you to get you on the right path with your training.
Rowing takes a huge amount of time and effort to get better at so- the fact you could be applying this effort in completely the wrong way and limiting your potential, the enjoyment if the sport, ability to get selected into better boats and win more races can be incredibly painful both as an athlete and watching so many athletes myself, knowing it can be done better.
The app and coaching aims to give you all the clarity and resources you need to be the best rower you can be and not waste the precious time you have to be as good an athlete as you can.
Will this get in the way of the coaching and programme from my club?:
No. This app, coaching and programmes is designed to enhance the performance from you at your club. The programme can fit into your current club programme and the cues and advice given will complement whatever club/system you are in and give you more support and insight into how to row faster, be a better athlete and make the most of your time and effort.
Is this suitable for Masters rowers?
Yes there are specific programme for rowers who are older and don't have as much capacity to recover as quick.
Is this suitable for youth rowers?
Yes there are specific programme for youth rowers which focus more on building strength to be able to tolerate higher volumes and training demands as your rowing career progresses. This also gives you the best chance of rowing as well as possible by eliminating common weak areas as well reducing the risk of injury.
How do I know what programme to run/what if there isn't one that fixes my problem?
If you don't know what you need to improve, I can assess your stroke, chat through what is you're looking to achieve and recommend a programme to start. If there isn't one that suits then I will build a new one that addresses the problem with you in mind, or recommend someone else who can help and refund you.
WHAT YOU GET
Access to all programmes
Get access to semi bespoke programmes based on your current level to support your training.
Form Checks
Access to a pro coach to give you the cues you need to improve your form, rhythm and speed week to week
There will also be the occasional elite athlete/coaching guest to give you another perspective on how to improve your form and ask your own questions:
Guests have included:
Olympic Medalists:
Tom Ford
Emily Ford
Jack Beaumont
Kat Copeland
Actual coaching at an affordable price point
Coaches within clubs can often feel more like selectors rather than giving actual feedback and honesty on how to improve.
I will fill this gap.
The app gives you this at a very fair price point that doesn't cost thousands like a lot of other online coaching offers.
Community
Join a fantastic community of driven, hard working people to inspire and challenge you as well as share your wins and PBs with people who know the effort required to achieve them.
Access to all programmes
Get access to semi bespoke programmes based on your current level to support your training.
Form Checks
Access to a pro coach to give you the cues you need to improve your form, rhythm and speed week to week
There will also be the occasional elite athlete/coaching guest to give you another perspective on how to improve your form and ask your own questions:
Guests have included:
Olympic Medalists:
Tom Ford
Emily Ford
Jack Beaumont
Kat Copeland
Actual coaching at an affordable price point
Coaches within clubs can often too much like selectors rather than giving actual feedback and honesty on how to improve.
I will fill this gap.
The app gives you this at a very fair price point that doesn't cost thousands like a lot of other online coaching offers.
Community
Join a fantastic community of driven, hard working people to inspire and challenge you as well as share your wins and PBs with people who know the effort required to achieve them,
What are the programmes?
In season and off season strength programmes
To address common weaknesses within the rowing stroke to enable better rowing and increase general strength. For example, strengthening posterior chain and core to fix body slip/early hip opening at the start of the stroke and increase strength through the squat, deadlift and your core.
Specific 2km, 5km and 30 min R20 test plans
To specifically target these tests and hit big PBs
Squat programme
If your quads are week and you struggle to apply power early in the stroke the follow this to improve your form, positional strength and hit big numbers that translate into your power per stroke.
Power programme
To develop explosive power and strength using the olympic lifts and plyometrics accessories to develop your level of athleticism
Mobility programme
To allow easier movement, reduce the risk of injury and allow the capability to take an stronger, more efficient stoke.
Beginner rowing programmes
To ease you into the sports structure, progress you quickly to hit PB's and ensure you row as well as you can from the start.
Crossfit/Hyrox specific erg programmes
For the fitness athlete looking to dominate on the ergs.
And more.
New programmes will be added monthly. All accessible as long as you are a member.
PRICING
First 50 members
£50 a month.
Includes:
-Access to all current + future programmes
-All coaching feedback and coaching calls.
51-100 members
£80 a month.
Includes:
-Access to all current + future programmes
-All coaching feedback and coaching calls.
100+ members (spaces Limited )
Includes:
-Access to all current + future programmes
-All coaching feedback and coaching calls.
£97 per month for the foreseeable future and spaces will be limited to ensure quality coaching contact time.
Current member count: 4
How the coaching works
Every Tuesday
Form check review.
Every Thursday
Hotseat-style call with a guest or myself where you can chat to me live and go through any deeper questions you have on your form/training such as reviewing a training phase and getting the direction you need next.
The big benefit of these reviews is that you will be able to see coaching on others, learn from their mistakes and strengths and better your understanding of what good rowing is to be a better rower.
Testimonials
What people say about my coaching and programmes
It’s currently winter here in New Zealand. I have completed one cycle of the Stronger for rowing weights program and am in week 6 of the second cycle. The first cycle was fantastic and I hit multiple PBs (Deadlift 180kg (up 40kg) and squat 120kg (up 30-20kgs)
Tom
Callum brings knowledge and experience from high level performance, yet is able to connect with and inspire all levels of ability. He is a natural coach with a highly intuitive sense of what is possible, often to my own surprise!
Holly
On the fence?
Check out the fix your stroke free coaching workshop
Get access to 2x free form checks and find your biggest bottleneck to getting fast.
All delivered through whatsapp.
